Cruz Martínez (born June 21, 1972) is a 5x Grammy Award winning American record producer and musician. He is a former member of the Tejano band La Sombra. In 1997, he created the cumbia music group Los Kumbia Kings, with A.B. Quintanilla, after Martínez had invited Quintanilla. In 2007, he created the band Los Super Reyes. He is married to Alicia Villarreal.