Alpha Sigma Rho (ΑΣΡ), also known as Alpha Sigs, ASR, and Lovely Ladies in Red is a sorority established by a group of Asian-American college women. Alpha Sigma Rho Sorority is a non-profit, Greek-lettered sorority committed to service projects with a primary focus geared towards helping those in the Asian-American community. The sorority was founded on April 2, 1998, at the University of Georgia at Athens (UGA) by twelve founding mothers. Alpha Sigma Rho was the first Asian-interest sorority established in the state of Georgia. Alpha Sigma Rho is based on the principles of academic excellence, interpersonal growth, moral development, and strength in unity.